Our Mission

We are committed to providing a special and unconventional travel experience in regional Japan that is:

  • UNIQUE—Explore ‘off the beaten track’ destinations in a non-tourist environment for a truly unique experience

  • AUTHENTIC—Witness living Japanese culture and traditions in their context, not as tourist spectacles

  • DEEP—Understand the ‘how’ and ‘why’ of the Japanese culture, history and environment, and the way they relate to each other

  • RESPONSIBLE—Support local communities facing socio-economic challenges, the preservation of threatened traditions, environmentally conscious businesses and projects, and low-footprint tourism

  • LOCAL—Interact with ordinary people in their everyday life, and learn about local traditions

  • PERSONAL—Be privately guided in small groups for a personal travel experience

  • STRESS-FREE—Enjoy a fully organised tour without Japanese language skills or local knowledge